WHAT IS THE MIDTAIL TOOLBOX?
Gorilla Nation recently introduced its new Midtail Toolbox™, a suite of geo-servable, “beyond-the-banner” online ad products specifically designed to leverage the unique features of midsize websites, along with Springboard™, a new video platform that will allow more publishers to participate in web video applications.

MIDTAIL TOOLBOX creative tactics easily syndicate across multiple midtail sites, removing reliance upon individual sites to implement integrated campaign elements under tight timelines. These tools can be deployed quickly and provide advertisers with centralized reporting for each ad product. These include:

1) Integrated Redesigns: Full or partial page reskins, title bar takeovers and sponsorships that not only attract attention but also enhance the user experience with creative appropriate to the site.

2) Social Networking Enablers: Widgets, games, and user uploading tools (for blogging, video content and images) that provide users tools to extend the experience to their friends.

3) Branded Interactives: Contests, promotions, polls, quizzes, and microsite destinations that leverage the content and context of the macrosite where they are promoted.

4) Product Placement: Editorial coverage, advertorials, “videtorials,” and viral branded video.

5) Springboard™ Video Platform: A new proprietary suite of CMS-independent ad-supported publishing technologies that enhance a publisher’s property, increase page views and create new revenue streams. The first of several products is a fully customizable video player platform, integrated with the leading rich media video ad vendors, providing video ad inventory with reach, context-based targeting, and optimization. This same platform will support multiple channels, images and text, enabling sites to create widgets for users. Other Springboard products in development include technologies designed to increase both user traffic and sellable ad inventory.